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Case study 03 · Personal brand

The Private Client

Strategy, content + team direction · Instagram + TikTok

Instagram + TikTok · 7 months

+20K

new followers

Client name and account kept private at their request.

Short-form content that built a following.

What I did

✓ Built the social strategy: education, lifestyle and personal-brand storytelling
✓ Launched recurring content series that kept people coming back
✓ Directed a team of four editors, from creative direction to revisions
✓ Ran the full process: ideas, filming, editing, scheduling and tracking

Trend-driven short-form video, posted consistently, turned a personal brand into a real community.

the results

+20K

new followers

7

months

4

editors directed

2

platforms: IG + TikTok

Next case study · 01

The Listing Agent

Real estate content: 325K+ views and 10+ qualified leads

Read it →

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