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Case study 01 · Real estate

The Listing Agent

Strategy, shoots + management · Instagram · 2.8K followers

Reel: It was a normal Tuesday. Then my seller said, 'But Zillow says it's worth more.'

325K+

views

in 90 days

Carousel: Where you'll find me when I'm not selling real estate

Real estate content that brings in leads.

What I did

✓ Built and led the Instagram content strategy
✓ 3+ listing and brand posts every week
✓ Content to boost listings and support open houses
✓ Captions and calls to action built to convert

84.3% of views came from people who didn't follow her yet. That's new buyers and sellers finding her.

the results

325K+

views in 90 days

42.7K

accounts reached (+15%)

84.3%

views from non-followers

10+

qualified leads

the work

Concept, shoot + edit by me

Carousel: Why real estate remains the king of assets
Educational carouselBuilds trust with buyers and investors.
Carousel: Where you'll find me when I'm not selling real estate
Personal brand carouselShows the person behind the listings.
Reel: It was a normal Tuesday. Then my seller said, 'But Zillow says it's worth more.'
Storytelling ReelTurns a common seller objection into a hook.

Next case study · 02

Sky Society

Newsletter, content + events for a 38K+ audience

Read it →

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