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Case study 02 · Education + community

Sky Society

Newsletter, content + events · 38K+ audience

The Sky Society weekly edit newsletter announcing the Marketing Experience Lab workshop
Day in the Life Instagram Story series: spend the day with us

Content that grew a community.

What I did

✓ Researched and wrote a weekly newsletter for 38K+ subscribers
✓ Filmed and edited a "Day in the Life" Instagram Story series
✓ Co-led a virtual workshop and designed its paid Instagram promo
✓ Ran TikTok creator outreach and onboarded a creator partner

A 63% open rate, well above industry benchmarks, and 1,000+ new readers along the way.

About the client: Sky Society is an education company that helps women build marketing careers, with a newsletter, podcast and 50K+ member community.

Newsletter dashboard: 39,374 active subscribers, 64% open rate, +1,528 subscribers in four weeks
The newsletter dashboard · 39,374 subscribers

the results

63.4%

newsletter open rate

3.42%

click-through rate

1,000+

new subscribers

500+

workshop attendees

from the feed

@skysociety.co · 38.3K followers ↗
Entry level marketing jobs graphic
Marketing portfolio on a laptop next to an iced coffee
Steal the perfect guide for your marketing portfolio
Sky Society accelerator welcome kit flat lay
100 marketing internships graphic
Marketing girly socks and stickers merch

Next case study · 03

The Private Client

A personal brand that grew by 20K+ followers in 7 months

Read it →

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